Case Study: Aland Developments triples lead volume with Digital Minds Group

Aland Developments triples Meta leads and cuts CPL 51% with Digital Minds Group

Digital Minds Group was engaged by Aland Developments, a leading private real estate group in Sydney, to help overcome significant market challenges. Facing rising interest rates and buyer hesitancy, Aland needed to deliver high-value leads at scale, manage reputation concerns, and educate the market on government purchase schemes.

Digital Minds Group devised a multi-faceted digital marketing strategy utilizing paid social and search engine marketing, audience profiling, and CRM integration. This approach tripled average lead generation via Meta platforms and decreased the cost per lead by 51%. The targeted campaigns contributed directly to the successful sell-out of multiple apartment developments for Aland.

Aland Developments