Case Study: OTTY boosts Facebook Ads performance with Digital Media Team

OTTY boosts Meta reach by 766% with Digital Media Team

Otty, a pioneering direct-to-consumer sleep brand, sought to improve the performance of its primary paid channel, Facebook Ads. The brand came to Digital Media Team looking to revamp underperforming campaigns, optimize its account structure to reduce wasted spend, and ultimately drive a higher return on ad spend.

Digital Media Team cleaned up Otty's ad account and launched new campaigns focused on refined audience segmentation, creative testing, and budget control. The solution successfully positioned Facebook as a top-performing channel, resulting in a 766% rise in impressions, an 800% increase in profile visits, and the addition of 11,000 new paid followers year-to-date.

OTTY