Case Study: Numa achieves scalable outdoor living revenue growth with Digital Media Team

NUMA drives £6.83 combined ROAS with Digital Media Team

NUMA, a UK-based online retailer specializing in contemporary outdoor furniture, partnered with the marketing agency Digital Media Team to build a scalable long-term growth strategy. Their challenge was to scale revenue during the key spring trading period while improving conversion rates and maintaining a high return on ad spend across their Google Ads and Meta advertising.

Digital Media Team restructured NUMA's Google Ads account for efficiency and implemented a strategic cross-channel approach. This included introducing AI-assisted creative and optimised bid strategies focused on high-performing product categories. The solution delivered exceptional results, achieving a £6.46 ROAS on Google Ads and a £7.40 ROAS on Meta, for a combined ROAS of £6.83. This effort generated seven-figure revenue for NUMA between March and May, far exceeding their initial goals.

NUMA