Case Study: Murci achieves 10.38 ROAS and 498% revenue growth with Digital Media Team

Murci boosts revenue 498.08% with Digital Media Team

Murci, a Manchester-based fashion label, sought to scale its paid social performance and hit a minimum 4x return on ad spend (ROAS) ahead of the crucial summer sales season. A key challenge was their lack of experience, as they also needed to introduce and build a Google Ads channel from scratch. They engaged the vendor Digital Media Team for its paid social and PPC services.

Digital Media Team implemented a scaled approach, ramping up social ad spend monthly while launching new Google Ads campaigns. They balanced acquisition and retargeting efforts and built integrations for seamless conversions. The results were significant: Digital Media Team achieved a staggering 10.38 ROAS and drove a 498.08% increase in revenue from January to May. Notably, 42.88% of revenue over a seven-day period came directly from the new Google Ads channel.

Murci