Case Study: LSH Auto drives demand and test drive leads with Digital Media Team

LSH Auto drives 120,000+ users in a week with Digital Media Team

LSH Auto, the world's largest Mercedes-Benz retailer, needed to revitalize its social media presence and increase footfall at its UK dealerships. Their challenge was to move away from generic content, generate high-quality leads for test drives, and reduce the marketing workload on their in-house staff. They enlisted Digital Media Team to manage their paid social strategy.

Digital Media Team took full control of LSH Auto's Facebook presence, implementing localized content and brand-led paid social campaigns backed by a targeted lead generation strategy. The results were significant, with page likes for their Macclesfield and Birmingham branches increasing by over 3,000% and 2,500% respectively. The campaign reached over 120,000 users in its first week and achieved a 40% lead-to-test-drive conversion rate, generating an average of 160 leads per branch per month for LSH Auto.

LSH Auto