Case Study: Eatlean achieves 354% more purchases with Digital Media Team

Eatlean boosts purchases by 354% with Digital Media Team

Eatlean, a producer of high-protein, low-fat cheese, faced the challenge of shifting consumer buying habits away from supermarkets and towards direct online purchases from their website. They also needed to break through a divisive "Marmite" product perception and drive omnichannel sales. To address this, they partnered with the Digital Media Team for paid social and PPC services.

The Digital Media Team implemented a full-funnel paid social strategy, later adding PPC to maximize brand touchpoints. Their approach used targeted creative and educational content, with a focus on responsive scaling during market changes like lockdown. The results were significant, including a 354% increase in purchases, a 77% drop in CPM, and a 6x return on ad spend, successfully changing perceptions of online cheese shopping.

Eatlean