Case Study: DeMellier London boosts paid media ROAS and PPC orders with Digital Media Team

DeMellier London boosts paid media ROAS by 52% with Digital Media Team

DeMellier London, a luxury handbag brand, partnered with the Digital Media Team to scale their paid social and PPC performance. Their challenge was to build a robust, scalable advertising infrastructure that could manage large international budgets without diluting their premium brand positioning. They also needed to activate a dormant Google Ads account and expand their awareness in competitive markets.

The Digital Media Team implemented a full-funnel advertising strategy tailored to luxury buying behavior, reviving the inactive PPC account and launching Google Shopping and Display campaigns. The results were significant, including a 52% increase in paid media ROAS and an 85% increase in purchases. The Digital Media Team also successfully dropped CPMs by 42% and achieved a 119% year-over-year increase in orders from PPC.

DeMellier London