Case Study: Boot Buddy achieves £168k+ from a welcome flow with Digital Media Team

Boot Buddy generates £168k+ in 90 days with Digital Media Team

Boot Buddy, a brand known for its innovative cleaning products, sought to scale its online presence after securing retail stock and investor backing. They faced a challenge with low e-commerce traction and needed a comprehensive digital strategy to expand internationally, a task made more difficult as the lockdown paused sports usage and demand. They engaged Digital Media Team to build a full-funnel omnichannel marketing strategy.

Digital Media Team implemented a combined strategy using paid social, PPC, and Klaviyo-powered email marketing integrated with Shopify. The solution focused on automation, intent-based targeting, and building repeat purchase value. The results were significant, with Google Ads achieving a 4.87 ROAS, Paid Social generating a 3.78 ROAS, and email marketing accounting for 20% of total revenue. A single automated welcome flow generated over £168k in just 90 days.

Boot Buddy