Case Study: a national insurance brand increases policy conversion rates by 33.6% with Digital Media Solutions

National Insurance Brand boosts conversion rates 33.6% with Digital Media Solutions

A national insurance brand sought to increase its policy conversion rates, a key performance indicator for its growth. The company partnered with Digital Media Solutions (DMS) and its DMS Insurance product suite to address this challenge while staying aligned with its long-term strategic goals.

Digital Media Solutions implemented a comprehensive strategy using advanced performance modeling and traffic-source-level disposition data. They targeted high-LTV consumer segments, actively managed media sources, and strategically scaled top-performing channels. This data-driven approach resulted in a 33.6% increase in conversion rates over a six-month period, driving measurable growth and unlocking expanded corporate support for future scaling efforts.