Case Study: a Medicare-focused health insurance marketplace achieves 200%+ revenue growth with Digital Media Solutions

a Medicare-focused health insurance marketplace grows revenue 200% with Digital Media Solutions

A Medicare-focused health insurance marketplace needed to scale its inbound call volume while navigating regulatory changes and maintaining a cost-per-acquisition (CPA) of $250 or less. Their previous call transfer model suffered from inconsistent performance and payout structures. They partnered with Digital Media Solutions (DMS) to implement a new, scalable inbound call acquisition strategy.

Digital Media Solutions shifted the client to a raw inbound call pricing model for greater financial control. DMS leveraged its dedicated Medicare compliance team and advanced call routing to align call flow with agent availability and regulatory requirements. This solution resulted in nearly $20 million in revenue, a 200% year-over-year growth, and a 50% improvement in CPA, with performance remaining strong during peak and off-peak seasons.