Case Study: a leading auto protection company achieves 783% growth in high-intent email traffic with Digital Media Solutions

a leading auto protection company scales high-intent email traffic 783% year over year with Digital Media Solutions

A leading auto protection company faced challenges generating high-intent email traffic to its landing page while seeking to maintain a cost-per-order of $400 or less. Digital Media Solutions (DMS) was engaged to drive targeted traffic and enhance the brand's overall campaign performance.

Digital Media Solutions analyzed the client's campaign data to identify bottlenecks and optimization opportunities. The DMS team refined the campaign creative and form flow process through controlled testing and regular performance audits. As a result, DMS successfully scaled high-intent email traffic by 783% year over year and achieved the client's target $400 CPO.