Case Study: Warner Bros amplifies Joker premiere buzz with Digital Media Management

Warner Bros drives 89 Instagram posts at Joker premiere with Digital Media Management

Warner Bros sought to amplify marketing for the premiere of its film "Joker" by leveraging influential social media creators. The vendor, Digital Media Management, utilized its proprietary 'Creator Lab' platform to address this challenge and execute a targeted influencer campaign.

Digital Media Management used Creator Lab to identify and engage a select group of Los Angeles-based influencers with large followings and an interest in the DC Universe. The solution resulted in 13 creators with a combined 5.1 million Instagram followers attending the premiere and generating 89 pieces of content, successfully amplifying the film's reach to a highly targeted audience.

Warner Bros