Case Study: Warner Bros boosts In the Heights awareness with Digital Media Management

Warner Bros drives 7.3M impressions with Digital Media Management

Warner Bros partnered with Digital Media Management to drive awareness for the simultaneous theatrical and HBO Max streaming release of the film *In the Heights*. The challenge was to promote the highly anticipated musical and encourage audience tune-in for its premiere.

Digital Media Management executed an influencer campaign by enlisting a top-tier Latinx TikTok creator to produce engaging video content and a micro-influencer to create and promote custom digital stickers. The solution resulted in 7.3 million impressions and 948.1 thousand engagements from the TikTok content, achieving a 13% engagement rate. The Instagram portion of the campaign also drove a 7.3% engagement rate, successfully promoting the film's release.

Warner Bros