Case Study: Warner Bros. drives 18.6M+ views for Meg 2: The Trench with Digital Media Management influencer campaigns

Warner Bros boosts Meg 2 campaign to 18.6M views with Digital Media Management

Warner Bros. partnered with Digital Media Management (DMM) on an influencer campaign to promote the movie *Meg 2: The Trench*. The challenge was to drive viewership for the trailer and boost ticket sales for the theatrical premiere, including exclusive early access screenings in four cities.

The solution from Digital Media Management involved a multi-phase strategy, engaging different sets of influencers for the trailer launch and the premiere, and managing event logistics for the screenings. The results were significant, with the two-part campaign amassing over 18.6 million views and 784,000 engagements. DMM also managed a paid media boost that achieved an efficient $3 CPM and secured 81 RSVPs for the special screenings, which generated 151 additional pieces of earned content.

Warner Bros