Case Study: USA Network boosts awareness and viewership for The Rev with Digital Media Management

USA Network drives 179K video views with Digital Media Management

USA Network partnered with Digital Media Management (DMM) to support the launch of its new show, The Rev, by driving awareness and viewership through an influencer marketing campaign on Instagram and TikTok.

DMM implemented a strategy using four family and faith-focused influencers who created custom content highlighting relatable moments from the show. This solution resulted in 147K+ impressions, 25K+ engagements, 179K+ video views, and a 7.8% engagement rate, successfully promoting the series premiere for USA Network.

USA Network