Case Study: USA Network drives awareness and excitement for The Sinner with Digital Media Management

USA Network drives 173K organic impressions with Digital Media Management

USA Network partnered with Digital Media Management (DMM) to drive awareness for the season three premiere of its show, The Sinner. The challenge was to generate excitement and encourage viewership through a targeted influencer campaign.

DMM used its Creator Lab platform to identify and select two micro-influencers who were fans of the show to attend the red carpet premiere. These influencers were contracted to create content, including Instagram stories and posts, discussing the episode. The campaign, executed by Digital Media Management, generated 173,000 organic impressions and 4,900 engagements, yielding a strong 2.8% engagement rate.

USA Network