Case Study: Uber Eats drives 15M impressions with Digital Media Management

Uber Eats drives 15M impressions with Digital Media Management

Uber Eats partnered with Digital Media Management to grow usage in key markets and drive positive sentiment for its food delivery service in North America. The challenge was to support ongoing brand awareness while also providing support for priority partnerships and new market launches.

Digital Media Management implemented a multi-layered influencer strategy, utilizing a group of 'always-on' ambassadors alongside one-off pulse campaigns. This approach included paid amplification to optimize reach and lower costs. The vendor's program resulted in 100+ pieces of content, generating 15M impressions and 900K engagements for a 6% engagement rate.

Uber Eats