Case Study: Uber Eats Canada boosts family brand awareness and new user acquisition with Digital Media Management

Uber Eats Canada drives 1.5 million impressions with Digital Media Management

Uber Eats Canada partnered with Digital Media Management (DMM) to address the challenge of increasing brand awareness and driving new user acquisition specifically within the family demographic. The goal was to connect with busy urban parents and increase orders from this key audience.

Digital Media Management implemented a social media campaign by sourcing 12 family-focused influencers, described as "urban millennial moms," across multiple Canadian cities. The solution involved these influencers creating organic Instagram posts and stories that highlighted how Uber Eats saves time for families, supplemented by a strategic media buy to boost the content's reach. The campaign generated over 1.5 million impressions and an exceptionally high 15% overall engagement rate, with some individual posts reaching up to 55%, resulting in very positive brand sentiment.

Uber Eats Canada