Case Study: Starz builds awareness for American Gods Season 2 with Digital Media Management

Starz reaches 4.4M followers with Digital Media Management’s American Gods campaign

Starz partnered with Digital Media Management to build awareness and excitement for the premiere of Season 2 of its series, American Gods. The challenge was to generate substantial buzz and positive sentiment around the show's return through an authentic and engaging promotional campaign.

Digital Media Management executed a strategy by identifying and engaging 12 popular influencers to cover a red carpet premiere event. These influencers created content during the event and posted it to their Instagram channels, which collectively reached over 4.4 million followers. The campaign generated 2.2 million brand impressions and an impressive 140,000 engagements, successfully driving enthusiasm for the Season 2 premiere.

Starz