Case Study: Qantas boosts awareness and sweepstakes engagement with Digital Media Management

Qantas reaches 3.4 million people with Digital Media Management

Qantas partnered with Digital Media Management (DMM) to increase awareness of its Qantas Explorer Fares program, aiming to make travel to Australia more accessible and appealing to a millennial audience.

Digital Media Management implemented a comprehensive three-part social media campaign. This included sending four influencers to Australia to create content, building a branded microsite with a sweepstakes, and producing promotional social assets. The campaign, managed end-to-end by DMM, reached over 3.4 million people, drove 38,000 clicks, and generated 41,000 sweepstakes entries with a cost-efficient media CPM of $3.73.

Qantas