Case Study: Qantas boosts brand awareness and sweepstakes engagement with Digital Media Management’s influencer campaign

Qantas drives 40M impressions with Digital Media Management

Qantas partnered with Digital Media Management's Creator Lab service to run an influencer campaign aimed at promoting its Explorer Fares program to millennials in the US and Canada.

Digital Media Management executed a three-part solution involving influencer content creation, a branded microsite with a sweepstakes, and promotional social assets. The campaign generated over 40 million impressions, 1.5 million engagements, and provided Qantas with a content library valued at over $80,000. The microsite also received over 105,000 sweepstakes entries.

Qantas