Case Study: Prime Video drives buzz and tune-in for Outer Range with Digital Media Management

Prime Video drives 6.4M impressions for Outer Range with Digital Media Management

Prime Video sought to generate buzz and drive viewership for its original series Outer Range, emphasizing its prestige. They partnered with the vendor Digital Media Management to execute a targeted social media influencer campaign.

Digital Media Management implemented a strategy using 13 influencers across supernatural, entertainment, and psychology niches. They produced 65 content pieces and used paid boosting on TikTok, yielding over 6.4 million total impressions and 260,000 engagements.

Prime Video