Case Study: Pretty Little Liars: Original Sin builds a 28.4M-follower social audience with Digital Media Management

Pretty Little Liars: Original Sin grows 28.4M followers with Digital Media Management

Pretty Little Liars: Original Sin partnered with Digital Media Management to launch a social media campaign aimed at winning over both new audiences and existing fans of the franchise. The challenge was to position this new series as a unique, darker take on the original while establishing a highly engaged social community and building trust with a skeptical pre-existing fanbase.

Digital Media Management executed a comprehensive solution utilizing their Platform, Creative, Talent, Influencer, Community, and Video Production services. The strategy included talent engagement, influencer partnerships, a new TikTok channel, and an exclusive SMS experience via Community. The campaign successfully grew the show's cross-platform audience to 28.4 million followers, generated 228.9 million impressions, and significantly increased engagement, with the cast gaining millions of new followers.