Case Study: Peet’s Coffee boosts awareness and in-store visits with Digital Media Management’s influencer campaign

Peet’s Coffee drives 19.4M+ impressions with Digital Media Management

Peet’s Coffee partnered with Digital Media Management on an influencer campaign to drive awareness of its new summer beverages and introduce the brand to Zillennials. The challenge was to effectively promote the new brown sugar jelly drinks and increase in-store visits.

Digital Media Management's solution was to collaborate with 10 TikTok creators to produce custom content, which was then amplified through a paid Spark Ads strategy. The campaign achieved over 19.4 million impressions and 161,000 engagements, successfully reaching a massive audience.

Peet’s Coffee