Case Study: USA Network builds awareness and excitement for Pearson with Digital Media Management

Pearson drives nearly 1.2M brand impressions with Digital Media Management

Pearson, a television network, partnered with vendor Digital Media Management on an influencer campaign to build awareness and excitement for the premiere of its new series, Pearson.

Digital Media Management's solution was to identify and activate three popular influencers as Pearson Ambassadors to capture and share content from a screening event. This strategy generated nearly 1.2 million brand impressions and 29.7 thousand engagements, successfully creating substantial positive sentiment and enthusiasm for the show's premiere.

Pearson