Case Study: Peacock drives awareness and viewership for the Miley Cyrus Pride Special with Digital Media Management

Peacock drives 9.2M impressions with Digital Media Management

The customer, Peacock, partnered with the vendor Digital Media Management on an influencer campaign to drive awareness and viewership for its Miley Cyrus Pride Special concert event. The challenge was to promote the streaming event and celebrate the LGBTQ+ community during Pride month.

Digital Media Management executed a strategy leveraging 10 influencers and 6 meme accounts to create unique content promoting the special. The solution resulted in 96 pieces of content that generated 9.2 million organic impressions, 472,000 engagements, a 5.15% engagement rate, and 5.4 million video views for Peacock.

Peacock