Case Study: Peacock achieves 14% organic engagement with Digital Media Management

Peacock drives 360K impressions with Digital Media Management

Peacock, NBCUniversal's streaming service, partnered with Digital Media Management (DMM) to increase awareness and drive sign-ups for its extensive new library of Spanish-language programming. The challenge was to effectively promote this content to a targeted Spanish-speaking audience in a crowded digital landscape.

DMM executed a highly targeted influencer campaign by partnering with five Latinx creators to produce relatable, telenovela-inspired content for Instagram and TikTok. The solution implemented by Digital Media Management generated 360,000 impressions, 107,000 video views, and nearly 50,000 engagements. This campaign achieved an exceptional 14% organic engagement rate, making it the top-performing activation within Peacock's larger platform launch.

Peacock