Case Study: Peacock boosts Poker Face social buzz with Digital Media Management

Peacock drives 312M impressions with Digital Media Management

The customer Peacock partnered with vendor Digital Media Management on a social media campaign for its original series "Poker Face." Their challenge was to generate buzz and engage audiences for the new mystery/dramedy by leveraging the star power of lead Natasha Lyonne and executive producer Rian Johnson.

Digital Media Management was embedded with the cast and crew for 11 days to capture over 300 behind-the-scenes assets and provide social media services. The solution implemented by the vendor resulted in a massive impact, garnering 312 million impressions, 3.5 million video views, and a total of 567 posts from the talent.

Peacock