Case Study: Peacock drives Instagram follower growth with Digital Media Management's influencer campaign

Peacock drives 263K impressions with Digital Media Management

Peacock partnered with Digital Media Management (DMM) for an influencer campaign to drive entries into a contest for fans of The Office and to increase follower growth on its Instagram channel.

DMM executed the campaign by partnering with three influencers who created custom content to promote the contest. The solution resulted in 263K organic impressions, 38K engagements, and a 14.4% engagement rate, successfully meeting the brand's goals.

Peacock