Case Study: Peacock boosts awareness and sign-ups for family programming with Digital Media Management

Peacock drives 1.2M impressions with Digital Media Management

Peacock partnered with Digital Media Management (DMM) to introduce audiences to its wide array of kid and family programming available on its streaming platform. The challenge was to increase awareness of this new and original content and drive sign-ups for the service.

DMM implemented a social media influencer campaign, partnering with five creators to produce custom content on Instagram, Facebook, and TikTok. The solution included influencers creating themed posts, such as a custom Trolls bento box and photos of families watching the shows, which successfully generated 1.2 million impressions and an 18% engagement rate. This strategy by Digital Media Management effectively promoted Peacock's family-friendly programming to a highly receptive target audience.

Peacock