Case Study: Paramount Pictures boosts Allied awareness and fan engagement with Digital Media Management

Paramount Pictures reaches 2M people with Digital Media Management

Digital Media Management partnered with Paramount Pictures to create a comprehensive digital marketing campaign for the theatrical release of the film "Allied." The challenge was to generate impactful awareness and engagement for the movie's launch.

The solution involved building a custom site, AlliedStories.com, and launching a social media initiative that encouraged fans to share their personal WWII stories using #AlliedStories. Digital Media Management engaged over 20 influencers to share heartfelt stories, which drove participation and awareness. This strategy reached over 2 million people and garnered more than 34,000 engagements, successfully promoting the film in a meaningful way.

Paramount Pictures