Case Study: Netflix sparks 1M+ impressions and 97K+ engagements with Digital Media Management

Netflix drives 1M+ impressions with Digital Media Management’s Halftime influencer campaign

Netflix partnered with Digital Media Management (DMM) on an influencer campaign to spark conversation and engage fans for the premiere of the documentary "Jennifer Lopez: Halftime" at the Tribeca Film Festival.

DMM secured five Latinx TikTok creators to produce promotional content and attend the premiere. The campaign, which also supported the launch of a Netflix TikTok filter, generated over 1 million impressions and 97,000 engagements. Digital Media Management's strategy successfully blended paid and earned content to achieve a significant impact.

Netflix