Case Study: Netflix drives premiere buzz and fan engagement with Digital Media Management

Netflix drives 1.6M impressions with Digital Media Management

Netflix partnered with Digital Media Management (DMM) to build awareness and excitement for the premiere of its new series, "Styling Hollywood." The challenge was to generate authentic buzz and engagement for the show's launch.

DMM's solution involved identifying five fashion-focused influencers to host viewing parties and create content. The campaign was amplified by having talent from the show, John Mumblo, appear at one of the parties. This strategy, executed across Instagram and Twitter, generated a combined 1.6 million impressions and 43.7 thousand engagements for Netflix, driving substantial positive sentiment and intent to watch.

Netflix