Case Study: NBC Builds Awareness and Positive Buzz for Rise with Digital Media Management

NBC reaches 4.6M with Digital Media Management's Rise influencer campaign

NBC turned to Digital Media Management (DMM) to build awareness and generate positive conversation for its new show, Rise, ahead of its premiere. The challenge was to distance the show's online presence from tough critic reviews and foster good consumer sentiment through an influencer campaign.

Digital Media Management's solution involved partnering with 12 diverse influencers with authentic ties to theater and the arts to share personal stories connected to the show's themes. The campaign included Instagram and Twitter posts, custom videos, and live-tweeting during the premiere. The results were over 4.6 million reached and more than 118,000 engagements across 18 posts, successfully generating positive feedback and encouraging viewer tune-in.

NBC