Case Study: NBC Entertainment Marketing achieves massive social buzz and tune-in for Hairspray Live! with Digital Media Management

NBC Entertainment Marketing drove 3.1 million interactions with Digital Media Management

nbc entertainment marketing partnered with digital media management to create a social influencer campaign that would generate awareness and drive viewership for the Hairspray Live! broadcast and its complementary Facebook Live experience.

digital media management executed a comprehensive solution by casting 20 diverse influencers to participate in exclusive on-set experiences and co-host the Facebook Live event. The campaign leveraged multiple social platforms and included a promotional giveaway. The results were significant, with Hairspray Live! becoming the number one worldwide trend during its broadcast. The influencer posts garnered over 3.1 million interactions, reached over 49 million users, and the Facebook Live video was viewed over 3.9 million times.

NBC Entertainment Marketing