Case Study: NBC achieves 4M+ impressions and 300K engagements with Digital Media Management

NBC drives nearly 6M reach with Digital Media Management

The customer NBC worked with vendor Digital Media Management to generate awareness and excitement for the winter premieres of three game shows. Their challenge was to promote "Ellen’s Game of Games," "America’s Got Talent Champions," and "Titan Games" to a broad audience.

Digital Media Management recruited 12 family-friendly influencers to create content at a live event. This strategy resulted in a campaign reach of nearly 6M followers, over 4M impressions, and close to 300k engagements, achieving a high engagement rate of 7.45%.

NBC