Case Study: NBC boosts World of Dance Season 3 tune-in with Digital Media Management

NBC drives 2.6M brand impressions with Digital Media Management

NBC partnered with Digital Media Management on an influencer campaign to promote tune-in for the premiere and throughout the third season of its show, World of Dance.

Digital Media Management's solution was to identify five popular influencers in the dance space to create branded content. These influencers captured behind-the-scenes footage on the show's set and created weekly dance challenge videos for Instagram and TikTok. The campaign executed by Digital Media Management yielded 2.6 million brand impressions and an exceptional 100% engagement rate.

NBC