Case Study: Hulu drives buzz for Little Fires Everywhere with Digital Media Management

Hulu earns 54 pieces of branded content with Digital Media Management

Hulu partnered with Digital Media Management (DMM) to generate buzz for the premiere of its series, Little Fires Everywhere. The challenge was to authentically reach fans of the original novel and build excitement for the streaming adaptation.

DMM used its Creator Lab platform to identify and invite a targeted group of entertainment influencers who were genuine fans to an exclusive screening event. The vendor's strategy resulted in significant organic content, including 59 Instagram story frames and 4 in-feed posts from the attendees, successfully driving awareness for the show's launch.

Hulu