Case Study: Hulu drives awareness and tune-in for The Great with Digital Media Management

Hulu drives 519k impressions with Digital Media Management for The Great

Hulu partnered with vendor Digital Media Management to drive awareness and tune-in for its new series, The Great. The challenge was to effectively promote the show to a target audience interested in satirical comedies and historical dramas.

Digital Media Management used its Creator Lab platform to identify and contract six key influencers to create launch day content and participate in a virtual Q&A. The solution also included sending branded mailers to additional influencers. This campaign generated 87 pieces of content, 519k impressions, and 22.5k engagements, achieving a 4.34% engagement rate for Hulu.

Hulu