Case Study: Hulu drives awareness and tune-in for Normal People with Digital Media Management's influencer campaign

Hulu drives 1.93M impressions with Digital Media Management for Normal People

Hulu partnered with vendor Digital Media Management to drive tune-in and broad awareness for its acclaimed show, Normal People. The challenge was to effectively promote this new series and encourage viewers to watch its premiere.

Digital Media Management used its Creator Lab platform to identify and contract six relevant influencers for a live Twitter Watch Party. The solution resulted in 84 pieces of content, generating 1.93 million impressions and 78.1 thousand engagements, achieving a high overall engagement rate of 4.05%.

Hulu