Case Study: Hulu drives awareness and sales for limited-edition jerseys with Digital Media Management

Hulu drives 1.1M+ impressions with Digital Media Management

Hulu partnered with Digital Media Management (DMM) to build hype and drive sales for its limited-edition "Hulu Has Live Sports" jerseys. The challenge was to effectively reach and engage streetwear enthusiasts and sports fans to promote this specialty product.

DMM implemented an influencer campaign by identifying four key creators to share original content across Instagram and Twitter. The solution included providing promo codes and amplifying posts with paid media. The campaign achieved over 1.1 million total impressions and 44.6K+ engagements, successfully driving awareness and sales for the jerseys.

Hulu