Case Study: Hulu drives buzz for The Great with Digital Media Management

Hulu boosts The Great launch with Digital Media Management’s live Zoom Q&A and content that outperformed produced assets

Hulu partnered with Digital Media Management (DMM) to launch the series "The Great" on social media, with the challenge of introducing audiences to the show's distinct humor and activating its A-list talent to eventize the premiere.

DMM embedded a social producer on set to capture behind-the-scenes content for the cast and Hulu's channels, partnered with its Creator Lab to send thematic kits to influencers, and produced a live cast Q&A. The vendor's community management engaged audiences with a humorous tone. The cast enthusiastically posted the captured content, which often outperformed produced assets, and conversation remained high well beyond the launch weekend.

Hulu