Case Study: Hulu drives tune-in for Huluween with Digital Media Management

Hulu boosts paid influencer efficiency 200% with Digital Media Management

Hulu partnered with Digital Media Management (DMM) to activate Los Angeles-based influencers for its annual Huluween drive-thru experience. The challenge was to drive tune-in for its Halloween programming and increase the efficiency of its paid influencer partnerships by 20% over the previous year.

DMM used its Creator Lab affinity platform to manage the campaign, engaging eight paid and 54 earned influencers. The strategy generated 133 paid content pieces and 265 earned posts, achieving over 2 million organic impressions and 81,000 engagements. DMM exceeded Hulu's efficiency goal for paid influencers by 200% for impressions and by 735% for engagement.

Hulu