Case Study: Freeform drives holiday tune-in and engagement with Digital Media Management

Freeform drives 6.2M+ impressions with Digital Media Management

Freeform partnered with Digital Media Management on an influencer campaign to drive awareness and tune-in for its annual 25 Days of Christmas programming event.

Digital Media Management executed a strategy using 14 paid influencers and 38 additional creators who received themed mailers. The campaign generated over 6.2 million impressions and 225,000 engagements from the paid activation, plus significant earned content from the mailer recipients.

Freeform