Case Study: Freeform drives Halloween tune-in and engagement with Digital Media Management's influencer campaign

Freeform drives 2.2M+ impressions with Digital Media Management

Freeform partnered with Digital Media Management (DMM) on an influencer campaign to drive awareness and tune-in for its annual 31 Nights of Halloween programming event.

DMM leveraged 18 influencers to post video content and sent themed mailers to an additional 50 influencers. This strategy generated 2.2 million impressions, 196,000 engagements, and an 8.8% engagement rate from the paid content. An additional 46 pieces of earned content were posted by influencers who received mailers, further amplifying the campaign's reach for Freeform.

Freeform