Case Study: Freeform drives awareness and tune-in for The Come Up with Digital Media Management

Freeform drives 1M+ organic views with Digital Media Management

Freeform partnered with Digital Media Management (DMM) on an influencer campaign to drive awareness and viewership for the series premiere of The Come Up on their network and Hulu.

DMM executed a multi-faceted solution, identifying and managing 11 paid creators to produce original content and sending VIP mailers to 51 influencers. The paid campaign generated over 1 million organic views and a 6.5% engagement rate. DMM also allocated a portion of its budget to run a paid media boost on TikTok, which delivered an additional 1.9 million impressions at an effective CPM of $2.04.

Freeform