Case Study: Fox TV drives awareness for Animal Control with Digital Media Management

Fox TV drives 11M+ impressions with Digital Media Management

Fox TV partnered with Digital Media Management (DMM) to drive awareness for its new comedy series, Animal Control. The challenge was to promote the show's premiere through an engaging social media campaign.

DMM implemented a strategy that enlisted 16 influencers to create comedic skits and content themed around the show. The campaign generated over 11 million combined impressions and 358,000 engagements, achieving a very efficient $18 CPM and a 9% organic engagement rate. Digital Media Management also secured significant additional earned media from influencers who attended a screening event.

Fox TV