Case Study: Fox TV drives 10.5M+ impressions for Farmer Wants A Wife with Digital Media Management influencer campaign

Fox TV drives 10.5M+ impressions with Digital Media Management

Fox TV partnered with Digital Media Management (DMM) to drive awareness and viewership for the U.S. premiere of its reality dating show, Farmer Wants A Wife. The challenge was to generate significant buzz for the series' launch and engage an audience around its rural romance theme.

DMM designed and executed an influencer campaign, contracting 16 content creators to produce authentic content focused on rural living. The solution included both organic social posts and a paid media boost. The campaign achieved over 10.5 million combined impressions, 309,000 engagements, and an organic engagement rate of 8.3%, which was 89% higher than the industry average.

Fox TV