Case Study: FOX achieves 11M+ reach and 208K+ engagements with Digital Media Management

FOX reaches 11M+ with Digital Media Management's Essence Fest influencer campaign

FOX partnered with Digital Media Management on a social media campaign to generate buzz and excitement for its upcoming Fall TV lineup at the crowded Essence Festival 2016.

Digital Media Management executed an influencer campaign by bringing 19 super fans to the festival. They hosted private events in a Beauty Bungalow, including a focus group and a cast meet-and-greet, which prompted influencers to post content. The campaign reached over 11 million people and generated more than 208,000 engagements, successfully dominating the festival's digital conversation.

FOX