Case Study: Fox Home Entertainment boosts horror film awareness with Digital Media Management

Fox Home Entertainment drives 2M organic reach with Digital Media Management

Fox Home Entertainment tasked Digital Media Management with creating a social influencer campaign to generate awareness for their straight-to-digital horror film, The Exorcism of Molly Hartley, and to engage their existing audience in the lead-up to Halloween.

Digital Media Management partnered with a makeup influencer to create a multi-platform campaign featuring a Snapchat account takeover and content for Instagram, Twitter, Facebook, and Dubsmash. The campaign organically reached over 2 million users, generated more than 2,000 purchase clicks, and achieved an engagement rate above 5%. Fox praised Digital Media Management for the innovative and effective integration.

Fox Home Entertainment